Seen as the uniform for a new generation of urban warriors, Primal stands alone with its pioneering collection of mma clothing and equipment.

Born out of our desire to create a completely fresh approach to fight wear that wasn’t just skulls, skulls and more skulls, we wanted to produce designs that reflected our own style and influences that were inspired by the modern hip hop and graffiti movements. Our designs are raw, edgy and original, and capture the true essence of what Primal is all about. Sure we could have played it safe and produced the same old, same old everyone else was happy to keep churning out, but we’ve always been leaders not followers, and not afraid to stand where others fear to tread.

Primal continues to collaborate with some of the most talented artists and illustrators in the UK, to come up with our own flavour of designs that look equally at home on the street as they do in the gym. We continue to innovate, progress and impress with our own unique brand of mma apparel and equipment that truly is Engineered To Fight ...